When you’re applying for a job, a unique selling point is about what you could bring to the role, and what makes you the best person for the job over anyone else. Our recruitment expert Helen Cartwright recommends that job seekers highlight one or two unique selling points to differentiate themselves. “For example, were you one of the highest achievers in your university degree?” Helen says. “Have you improved customer retention levels, or led a project successfully?” Thinking about your skills or experience can be a good way to work out a unique selling point.
Recruiters and employers are often impressed by leadership skills. Even if you’ve never had a management position, you’ve probably got leadership experiences tucked away, such as running a team project. Make note of this in your application.
Mentioning numbers can also be a good way to reinforce your skills and experience, Helen says. For example, if you increased sales by 5% or saved $10,000 from a budget by doing things differently. It might even be that you run a monthly 2-hour planning meeting for a team of 12 people – numbers can make a difference no matter what your work has involved. Include examples in your resume or cover letter, and practice talking about them so you can bring them up in an interview.
It’s best to include the specific experience relevant to the role you’re applying for, Helen says. “Consider using words from the job description or posting so that any search tool the recruiter is using can recognize them and make a match.”
Recruiters and employers often look at job seekers’ online profiles. The more often you update your profile on a platform like Seek, for example, the closer to the top of the search results you will come. And recruiters like to start with the ‘freshest’ talent – those people who are probably still looking for a role.
Tip 7: Ask insightful questions.
1. Show confidence and a positive attitude
2. Have great communication and presentation skills
3. Use real-life examples to demonstrate answers
4. Be enthusiastic about the role
5. Communicate the benefits you can bring to the business
6. Prepare questions in advance to ask the interviewer
7. Display a good understanding of the role
8. Be an active listener